Psychology gives you a straight way of changing a user’s behavior, and this is the goal of conversion rate optimization right? It doesn’t matter if you’re new or specialist in CRO, you probably will not remember all psychological theories that can be applied to CRO right? That’s why we’ve made this search tool. With this tool, you can search for psychology theory which you can use for writing a hypothesis. This will help you to find new tests to do. For example, you’ve written this hypothesis for your A/B test: If I add an alert, then conversions will increase for desktop users, because of [behavioral change]. So what do we fill in at the [behavioral change] part of the hypothesis? In this case, it could be base rate neglect. But how do you find these psychological theories? Yes, that’s correct, for that you can use our CRO Tool.