At ShoreTimer we absolutely believe in the tenet that time is short — too short. Of course, we all work hard to play hard, but the fact is, we hardly ever play — like really play. That’s why we created a brand that honors a dog’s take on this world. Like Buck, our very happy, ready-for-anything, Chocolate Lab. A nap on the beach, or a paddle through the mangroves, life should be lived fully in the here-and-now. Tomorrow will wait.