Coop is the second-largest retail group in Switzerland. Close to its customers and organized in five sales regions, Coop operates over 1,800 stores and has a workforce of approximately 53,000. Coop is the clear market leader in environmentally friendly and fair-trade products. Coop aims to be better and closer to its customers than any other retailer in Switzerland. Its focus is therefore on the long-term trends of zest for life, freshness, health, convenience and dynamism. As an enterprise organized along cooperative lines, Coop's primary commitment is to its more than two million member households. This commitment is reflected in Coop's corporate profile: "We are close to our customers".