Information technology can be useful to construct the value chain activity based on business process developed. It can be the valuable asset for a company in a way to optimising the inbound logistic, operations, outbound logistic, marketing and sales strategy, and services. In regards, the value chain activities are important to measure the accuracy the demand and supply, provide the financial performance’s track record, and create the effective and fast respond internal communication. All being calculated based on quality, quantity, cost, and time delivery. On the other hand, the needs of visual communication has rapidly increased, as many companies must spread out the updated informations both in the traditional and/or digital media in order to sustain its competitive advantage on the market. Additionally, it positively impacts toward the company in order to persuade the market and at the same time is able to change the consumer behavior. Penetrate the market is important to gain the new customers. Nevertheless, retaining the existing customers is a must as they can be the free marketing agent by word of mouthing the company’s products and services. In conclusion, the convergence of Information Technology (IT) and Visual Communication (VC) is very important and need to be started by a company. IT can be the valuable asset for a company in a way to optimising the inbound logistic, operations, outbound logistic, marketing & sales strategy, and after sales services. While the VC works can be powerful tool to persuade the market and at the same time is able to change the consumer behavior.