Group Ritu simplifies access to the complex and regulated Indian market. We developed successful entry strategies for international companies to set up in India. Our pioneering activities in uncharted territory are challenging or deemed “impossible” by many. We developed the nascent market for luxury goods in India. Glass by glass, we laid the foundations for the market for wine in India – since 1997 – when India’s tryst with wine had still not begun. We initiated the first actions in agro-agri product marketing and promotion domain in India. The brand neutral promotions that we conceived, planned and administered have become the benchmark model of training, education, information dissemination, trade development and promotion. Today, we are the oldest (and still the best) agency in the business and have to our credit a long list of “firsts” – our standards serve as the benchmarks that others ape.