TOWEL TRACKER REINVENTS TOWEL SERVICE FOR FITNESS CLUBS, HOTELS, RESORTS, and WATERPARKS towel tracker™ system eliminates towel theft, reduces towel usage, reduces labor hours, reduces utility/energy costs, improves sanitation and provides eco-friendly practices by tracking and maintaining towel inventory. The patented towel tracker™ RFID technology eliminates theft by assigning towels to users and tracking their return. It reduces labor hours by automated towel distribution and collection. The towel tracker™ system provides automated electronic towel inventory, including automated alerts to staff when towel supply is running low and return bin is full. This information is transmitted via Wi-Fi to to a cloud based server to provide data to staff on towel return and inventory. Enforcing towel return improves appearance and sanitation of facilities while cutting utility costs by reducing loads of laundry. Facilities can offer towels as an amenity, pay per use model, and charge for unreturned towels to make towel service profitable.