SEM is short for search engine marketing. SEM is a form of Internet marketing dedicated to researching, submitting and positioning of your website and other internet assets, (content, links and social) within search engines to achieve maximum visibility and increase your share of paid, (PPC) organic and local search traffic referrals from search engines. SEM involves understanding internet strategies such as search engine optimisation (SEO), keyword research, competitive analysis, paid listings, directories, citations and content development and other search engine services that will increase search traffic to your site. Contrast SEM with SEO SEM is a broader term than SEO (search engine optimisation) . Or PPC (Pay Per Click) and even SMM (social media marketing) as SEM – search Engine Marketing is a service which covers each of these strategies Where SEO service providers aims to provide better organic search results, SEM helps you successfully target users of search engines via advertising (paid) links in search results in addition to organic search to send targeted traffic to your website. SEO and SEM are not competing services. SEO is considered a subset of SEM services. Today, if you want to conduct business on the Internet you need to be visible in organic, local, directories and advertised links, which means you need both SEO and SEM. Stay connected with us! Facebook - https://www.facebook.com/semlocal?ref=hl Twitter - https://twitter.com/TweetSemLocal Google+ - https://plus.google.com/u/0/b/115945775115216170305/+SemlocalCoUk/posts Youtube - https://www.youtube.com/channel/UCVtHzS8G4oEXln8MUvxVFiQ If you have any questions to do with our marketing send us an email hello@semlocal.co.uk or give us a call on 01332 497496.