Bad Decisions is a podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain. Each episode, Dr Melissa Weinberg (performance psychologist) and I (ad guy) explore a different heuristic (behavioural quirk) that causes us to make poor decisions. In doing so, we draw from the worlds of research, behavioural sciences, and cold, hard advertising.