Make your customer the hero of your story! - The American Marketing Association states that 90% of marketing literature goes unused - The average read time on any brochure is less than 90 seconds - Most marketing material gets pitched on the same day it is give to the prospect Wouldn't it be nice if they read your marketing material again and again, and created positive brand association because of the literature? With an storybook featuring your customer, your cause, or your products and services, you will be able to connect with customers in a unique and differentiated way. It's a perfect reason to stop by and see a potential customer. And chances are, even if they don't read the book, they'll give it to someone in the office that will.