The Ambiente derives its name from the word ‘ambience’, encapsulating the vibration, diverse characteristics and mood of a surrounding. Defined by the name itself, the design atelier believes that a rug has an ability to determine the atmosphere of a living space. Crafting a new life into the traditional technique of handweaving, the ambiente has a rug for everyone. The brand finds its origin in a quaint bustling town called Bhadohi, amidst the holy choruses, the scrumptious kebabs and the illustrious architecture of Uttar Pradesh. Embracing the identity of its birthplace, the ambiente’s rug designs cater to the diverse soul of Indian homes. Every rug deeply imbibes the rich culture and craftsmanship, while manifesting modernity and seamlessness. After gaining extensive experience with their 30-year-old parent company, Bhadohi carpets, Avani along with her brother-in-law Ayush set foot in the Indian market to make the luxury of a handwoven rug accessible. With their fairly priced woven wonders, they aim to not just adorn and accentuate homes but to educate them on its painstaking creation and its outstanding utility. Exploring with colours and innovating in textures, the ambiente weaves together age-old craftsmanship and contemporary design to create rugs that are utterly unique yet immensely versatile.