Online 1984 is a powerful online tracking tool that empowers organisations and individuals by capturing and manually reviewing all internet mentions around a brand, product, subject, individual, trend or competitor. The Online 1984 methodology gives a real view of the community's current view about a brand, product or person. How you can use: 1) Convert and Control Online conversations 2) Act on Crisis Management 3) Identify and create a sales team (online influencers) 4) Insightful Competitive Analysis and Intelligence 5) Accurate and up-to-date Market Research. crisis management, issues management, reputation management, issue management, online reputation, online reputation management and online crisis.