For more than four decades I have worked in and around the health and business sectors, combining my professional training, academic qualifications, and unique professional contacts to build brands, attract financial support and deliver results that have collectively outstanding business outcomes. Many Specialist and Radiology practices struggle with training the most important people in the practice, the front line team, the vital people taking the calls from prospective patients. I provide performance training and implement a no cost systems to monitor, measure and quantify client conversion across the ‘’five step communication process’’ of the practice. Given the opportunity I can: • Build your practice from concept to reality • Negotiate with industry equipment and instrumentation at a competitive price • Meet with your marketing media team to ensure you are getting value for $ spent • Review avatars to ensure prospective patients have been identified correctly • Identify the leaks in established practices and plug them • Train your staff to implement and manage in house marketing • Put methods in place to measure the impact of your marketing • Accelerate your income After completing a Master Marketing and managing a Laser Refractive Practice for 18 years I understand the significance of brand awareness and promotion via the various communication channels and the importance of discovering your practices point of differentiation in a busy, noisy market. No matter what type of Specialist practice requiring promotion, Health Marketing 101 can assist your practice to realise its potential and assist you to discover where the opportunities lay. Exceeding patient expectations and providing an exceptional patient experience has been my mantra my entire health career!