Polaris Marketing Research is a full-service marketing research company offering premier survey programs for: • Customer Satisfaction and Loyalty, • Brand Research, and • New Product Development Research. We have been successfully providing quality service since 1989, helping companies … • Understand the behavior of their current customers, lost customers, potential customers, and employees (internal customers) by uncovering and tracking the factors that affect satisfaction and loyalty, • Develop brand strategies that effectively support their identity and positioning, capitalizing on our years of client-side brand management and brand research experience; and • Identify unmet consumer and business-to-business needs, screen concepts and plan for marketing communications to support the successful launch of new products using our decades of experience in new product development across a wide variety of industries. We are a marketing research company dedicated to providing personalized project management and a staff committed to exceeding our clients' expectations.