The Seed: A Vegan Experience is a plant-based lifestyle company, aimed at creating opportunities for dialogue about veganism to take place. We created the 1st ever vegan-lifestyle conference in NYC, held annually, and each month we plan smaller-scale "Mini-Events" to educate people interested in a vegan lifestyle and to keep vegans active and engaged. Our goal is not to force being vegan on anyone; rather educate mainstream society about vegan ideas and products while at the same time creating more available choices for vegans and non-vegans in everyday life. Portions of the proceeds from our annual conference go to charities that align with our mission and values.