BANaHAN, is a nationally-recognized strategic marketing and business communications company with 30 years of proven health care experience with payers, hospitals, health systems and physicians throughout the U.S., BANaHAN, has worked closely with industry leaders who have shaped today’s evolving health care landscape while always maintaining the focus on the well-being of the member/patient. BANaHAN was established in 1986 as an early proponent of utilizing marketing research and consumer-directed advertising to educate targeted communities about high quality healthcare services, which then incorporated digital advertising, web search optimization and award-winning population management programs including the One2One diabetes initiative. BANaHAN forged a niche in multicultural healthcare marketing with clients such as CHA Hollywood Presbyterian Hospital and Medical Center, in Los Angeles, and Mount Sinai Hospital, in NY City. BANaHAN developed and led advertising, public relations and business development campaigns targeting the Korean, Armenian, Hispanic, Filipino, Russian, Chinese, Polish and Indian communities. Use of medical illustrations simplified the educational collateral and built a bond between the programs and communities, each institution served. BANaHAN’s former clients include Barrow Neurological Institute, Michael DeBakey Heart Institute, Ochsner Heart & Vascular, Banner Baywood Heart Hospital, St. Peter’s Health Care, Glendale Adventist Medical Center, Baylor College of Medicine, HealthGrades, Inc. and Blue Cross Blue Shield of Arizona.