According to a ranking of society’s most common fears, the fear of public speaking was found to be a more pressing concern than death. DEATH. Who knew? That's why I launched 10x and created a training approach that is pretty unique. I change people's mindset around public speaking and use acting technique to infuse fun into the process. I coach my clients on how to approach public speaking the way an actor approaches acting, as a role. When you take on the "role" of a public speaker, you learn how to step outside yourself and treat it like a performance. As a performer, your nerves transform into excitement and you'll be looking for ways to get out and perform for your audience. Pretty cool, right?