The Incentive Gift Card Council (IGCC) is a strategic industry group, within the Incentive Marketing Association (IMA), created to provide an awareness of gift cards/certificates as a viable option for use in premium and incentive programs. The association has worked to educate the the incentive marketplace and the corporate community on the benefits of gift cards, including choice, value and service, and other key attributes recipients say they want in their awards. Imagine being able to conveniently motivate your employees, clients, customers and business partners with a selection of more than 100,000 incentives! Gift card awards are the perfect means to do so.