About Parative: Parative is designed to help teams get the most out of their customer data so they can get back to focusing on growth. The way it does that is simple: unify all of your customer data, analyze it to identify key revenue or risk signals, and then automate how your team responds to those signals in the other tools you use. In short, predictive scoring for the outcomes you care about. How It Works: It all starts by unifying your data. Parative can plug into any of your existing systems where important customer data is captured. As customer data sources are connected, Parative’s technology immediately starts identifying the same customer across those sources, unifying that data into unified customer records, de-duping any redundant records, and merging any orphaned users into the appropriate accounts. This process happens automatically and is what allows Parative to identify critical signals and score customers for the outcomes teams are trying to drive.