SpendPal is designed in collaboration with Dr. Dan Ariely’s world famous behavioral science lab, the Center for Advanced Hindsight (CAH), at Duke University. With the help of the CAH's team of researches and the lab's generous investment, we have designed SpendPal to leverage concepts such as choice architecture, mental framing and others to create a banking environment that helps people naturally make better decisions with their money. Learn more @ www.spendpal.com