Our Mission Is To Provide High Value, Personalized Health Care. Preferred Family Medicine patients enjoy unlimited office visits and personal communication via phone, e-mail, text, video and more. Preferred Family Medicine does not accept insurance so you won’t have a middle-man in your primary care. Decisions about your healthcare will be made by you and Dr. Highley, without the impersonal management that inevitably comes from third-party payers. Instead, patients pay a monthly membership fee which can save money and lead to better treatment.