BPAR is a family-based and private-held consulting company aiming to promote sustainable innovation on traditional SMEs and early-stage startups through the optics of modern and open methodologies. The founding-partner, Alexandre Baule, has a long-lasting experience on a myriad of areas such as Finance, HR, Industrial operations and I.T. His expertise on digital services-products was built upon decades of leading service on multinational corporations, with the outcome of numerous prizes and recognitions. Felipe Baule, his son, gathers a solid academic background on economics and globalization studies in Brazil, France and China. However, through his leadership on startup initiatives he understood how innovative culture, knowledge and effort can engender efficiency in this competitive and globalized economy. By joining experiences, these two BPAR-generations aim to foment disruptive, applicable and modern innovation mindset on traditional enterprises as well as bring rigorous innovation methodologies, network capacity and pre-seed investment to high-potential startup projects.