Sustaining and improving your business results as a natural consequence of your customer culture is why we exist. It is essential to understand that we consider ourselves exploratory co-creators rather than traditional consultants. In everything we do, closing the gap between theory and practice is paramount. To be clear, this makes our work circular; science feeds practice, and practice feeds science. We succeed in our mission only by being active in both entrepreneurial fieldwork and academic research. When we say that we do not advise in the traditional sense, we mean that we are not satisfied with a purely advisory role. The reason for our reluctance is apparent: because everything we do is about evident results with our clients and their customers. Your AND your customers' positive results. We help leaders align their business culture with their market through an integrated process of culture assessment, management training, customer centric skills training and strategic planning. We are the developers of the "Market Responsiveness Index" Benchmark tool, which enables executives to understand their level of customer and market centricity across the entire business. In short, we help leaders profit from increased customer focus.