"A supportive, judgment-free mom community" -Wall Street Journal Ema is more than an app. It is a wellness ecosystem that supports women through community & expert-led experiences throughout the journey of femalehood. We are an authentic community founded by women, for people who identify as a woman OR have a uterus. Our wellness community is a safe and ethical place for women to feel happier and healthier. Ema supports women socially, psychologically, and physically through our friendship and medically-reviewed features to make the journey of femalehood a little easier. A few years ago, Amanda Ducach and her husband got a call from their best friend, Alicia, who was sitting in an ER next to her two-year-old child that had just received a new medical diagnosis. Their friend felt isolated and overwhelmed. Amanda knew that Alicia needed to be introduced to another mom nearby to talk to—someone who had walked a similar path and could show her the light at the end of the tunnel. Ema (formally SocialMama) was launched in early 2019 to connect like-minded mothers on a similar path for friendship. Since then, Ema has shifted into a wellness community that supports women through friendship & expert-led experiences throughout the journey of femalehood.