YYC! offers a healthy lifestyle system based on four fundamental pillars: emotional health, nutrition, nutritional supplements, and movement. The system is supported by the 2-2-1 program (2 meal replacements, 2 protein snacks, and 1 healthy meal) built on specially formulated, gluten free, and made in the U.S.A., Complete Meal Replacement shakes, high protein snacks, and supplements to support weight-loss and healthy lifestyle goals. Currently one of the fastest growing direct selling companies in the U.S., YYC! premium products are offered through a direct sales model, which includes an independent sales force and direct to consumer ecommerce. The brand was established in 2012 in Miami, FL, by the famous actor, author, motivator, and entrepreneur Alejandro Chabán, who was inspired and motivated by his own experience of overcoming anorexia and bulimia, and losing over 160 pounds.