Weblink srl is a web agency and software house strongly focused on Internet and mobile application development and digital solutions. Established in 1996, Weblink has evolved from an initial broad range of Internet services (Internet access, networking and computing hardware, web site development), to a highly specialized company with strong competences on Internet application development. While web site development and e-commerce, as well as web marketing solutions, are still part of the company portfolio, Weblink is recognized by its customers for the development of applications that help them in running their business over the Internet. The specialization by vertical markets has contributed to provide more value to customers: the solution for the travel market is a clear example of this approach. The upcoming smartphone and tablet markets have been identified as an investment area. Over the last few years, Weblink has started to develop apps for Apple iOS and Android systems. With the successful family of apps called uPP!, Weblink has adopted the usual approach of focusing on vertical markets. Today a broad range of apps help customers improving their sales, marketing, manufacturing, publishing and retail processes, leveraging new mobile devices to be more productive and reachable by their customers, thus increasing their revenues.