Founded in 1940, the New Car Dealers Association® San Diego County (NCDA) represents the franchised new car and truck dealers in the San Diego region. The NCDA’s role is to address and provide programs and services responsive to the needs of its Dealer Members. It seeks to speak and act on the behalf of those members in communicating with organizations and individuals who share its interests. Membership in the New Car Dealers Association provides a front line resource to the San Diego County automotive industry and with this affiliation incorporates a variety of benefits, events and programs specifically designed for Dealer Members. Owned, produced and presented by the New Car Dealers Association, the San Diego International Auto Show (http://www.SDautoshow.com) has grown to become the second largest auto show in California and the highest-attended consumer event at the San Diego Convention Center.