A full stack music group focused on Arabic music through 3 divisions 1- music AI & tech, 2- online/offline distribution alliance and 3- licensing & rights management, bolstering a supply chain of happy moments for Arabic listeners online and offline. Owns influential companies in the supply chain like Sout El Hob Record Label, BPM for AI & data science, Modissa for distribution and Sout El Hob Entertainment for creative rights managment.