The joint venture partnership between Newly Weds Foods and George Weston Foods was established in 1983 through the creation of New Food Coatings in Sydney, Australia. After consolidating a leading position in Australia & New Zealand as a supplier of Japanese Style Breadcrumb and quality breading systems, the company turned its attention towards the developing markets of South East Asia and the need for local manufacturing capabilities in this region. This culminated in the creation of Thai Food Coatings Limited in Bangkok in 1989, followed by New Food Coatings Philippines in Manila in 2002.