How To Cake It Inc. is a media company bridging digital content and eCommerce, and the online authority of “all things sweet”, serving a global community of 13+ Million baking and sweets enthusiasts. With a strong presence on YouTube, Instagram and Facebook, How to Cake It is where baking meets entertainment. For our community and consumers, our goal is to create content, products and experiences that surprise and delight, improve baking, caking and other creative skills and add levity and joy to their lives. For brand partners and licensors, we create original content, co-branded products and services and robust ROI-rich online marketing campaigns that leverage our reach and add value to our global creative community of millions.