Dermot Brannigan - IFA is an Independent Financial Planning service that provides specialist advice in most areas of financial planning. We specialise in providing Retirement Planning Strategies so that people are able to work out whether they are heading for the retirement they thought they'd have. We can then plan ahead, to make sure these plans and aspirations are met. We focus more on the advice rather than the product. Often people just want to know whether they are doing the right thing. An advice based service is able to fully answer that question, as we are paid for our advice. Whereas a product driven service would have to sell you a new product to get paid.