Everyone loves a good story, and everyone has one to tell! At Hook, Line & Sinker (HLS) Communications we create newsworthy and engaging content (Hook), determine the most effective communications platform (Line) and deliver the desired outcomes (Sinker). Our B2B clients are based across the globe; from Africa, to the Middle East and Europe. They are all different in size, industry and business maturity. However, they all have one common attribute: they seek a creative Hook. This Hook is what drives them forward to achieve growth, change, excellence in their markets and meaningful connections with their staff, media, influencers and customers. The result, aka Sinker? Powerful brands that are respected and admired. At HLS we provide communications services across Paid, Owned, Earned and Shared platforms. Our agency mantra 'What's the bait?' guides our thinking.