Foenix Creations was founded on 16th June, 2014 and serves as a platform to provide healthy and quality products to consumers at an affordable price through offline as well as online channels. It also creates a value proposition for the channel partners through providing them viable business opportunities and supporting them in their quest for profitability and sustainability with a long-term perspective. As an organization we strive to bridge this “need” gap from a consumer as well as the distribution partners point of view. We have a wide portfolio of in-house as well as third -party brands in the Personal care, Home care and Healthy Food segments. Foenix Creations, started its journey as an export-oriented leather accessories manufacturer and supplier. Lorum™, a brand owned by Foenix Creations was launched to cater to the domestic market in both the online as well as the offline formats. Importers in USA were our major clients in the export operations. The growing demand to adopt a healthy lifestyle amongst consumers, led us to re-think and re-strategize the nature of business operations which paved the way for the modern day Foenix Creations, which serves as a platform offering a wide portfolio of fast-moving consumer goods. The products which find way into our ever-growing portfolio are curated by our consultant and mentor, D’Pineapple Venturz Private Limited which has a strict screening process to ensure quality and conformity with our laid down guidelines in terms of health benefits and environmental safety standards.