In a dynamic, uncertain, and constantly changing world, understanding how people and cities behave geographically is one of the most powerful strategic tools for decision-makers to identify opportunities and risks about their businesses, customers, and users. Dat’s Why provides Geobehavioral data, tools, and knowledge to empower decision-makers of hundreds of organizations throughout Latin America to make smarter decisions, enhancing the success of their strategies and enabling them to reach their full potential.