Wine Marketing Tools for Direct Sales. By marketing direct to cellar door, restaurant and mail order customers the winery can save WET and supply chain costs of 70% of the selling price. Building a loyal customer base is rewarding in many ways and can lead to long term growth resulting from true appreciation of quality wine. Vine to Wine advocates bringing back the personal touch and at the same time being efficient and cost effective, by using leading edge Internet technology. World Wine Industry Statistics show: - 2.7 billion cases wine sold/year - 70% sold for less than $10/bottle - 70% consumed within 30 minutes to 3 hours - 70% of sale price spent on supply chain & packaging So, for greater convenience, greater ecological savings & greater value to the consumer - Wineries need to sell more directly & improve on their methods of delivery with innovative packaging.