We develop comprehensive commercial business models to enable business owners and founders to set themselves up for success by making informed decisions for deploying optimal commercial strategies. We bring a fresh pair of eyes , offer tailored straightforward advice with a no nonsense pragmatic approach . We operate in both the traditional FMCG and Digital space We have a wealth of practical commercial experience gained at the highest(board) level in a large Irish FMCG branded business with a Global Footprint. Our Commercial expertise has been developed over 25 years in negotiating complex commercial deals on both the retailer and supply side of the desk . In 2020 we have successfully delivered a number of complex commercial modelling projects across established FMCG players and start ups in both the digital and fintech space . Within the traditional FMCG space we can offer the following financial modelling solutions -Commercial Financial model development -Pricing and promotional strategy -Promotional financial modelling | break even analysis -Annual budgeting -Advertising and Promotional ROI modelling and analysis -Customer and Channel profitability -SKU Pareto analysis -Monthly Management reporting packs scoping -Industry Financial Benchmarking -Scenario and sensitivity analysis modelling Within the Digital space we can offer the following modelling solutions for both start ups and established businesses -Revenue modelling | ARPU -Pricing strategy | anchor pricing -LTV | CPA -Churn -Funding | Cash Burn | Breakeven runway scenarios -consumer cohort and penetration profiling -Shipping costs **All projects are undertaken / subject to NDA agreements **Client References can be provided