Over a few drinks in a Sydney pub, three like-minded independent business owners with over 70 years of liquor market expertise in their various states, decided they could revolutionise the on premise market. The 3 wholesalers -Liquid Speciality Beverages, Paramount Liquor and Liquid Mix - created a dedicated marketing arm designed to move beyond the shed and delivery trucks, into their customers’ businesses to become trusted advisers with the foresight, expertise and relationships that will raise the bar in each venue they work with. The dedicated field force, now armed with a set of innovative, but practical and simple-to-use solutions work side by side with on-premise venues around Australia to inspire and build a world-class bar and restaurant culture one drink at a time.