beeTV is the TV viewers' own personal channel that anticipates their viewing needs and desires while taking into account their schedule, behaviors and even their mood. It uses a revolutionary, proprietary, contextual matching algorithm incorporating "human understanding" to offer the viewer an entertaining, personalized "channel" accessible from all three screens - TV, mobile and PC. beeTV services IPTV, cable, satellite, mobile, web and DTT platforms. beeTV’s PCC solution is uniquely fueled by the interaction of data derived from viewing behavior, a consumer profile, timing sensitivity analysis, business logic, the marketing requirements of the platform and access to all the content available through the platform including broadcast TV, subscription and premium TV, VOD, PPV, SVOD and PVR/Catch-up.