Passionate about populorising a holistic approach to creating brands and marketing successfully. Encouraging clients to avoid the latest shiny object and instead focusing on foundational activities that provide real growth and return. Conducting workshops with companies that have the courage to differentiate themselves in the market. Removing the tactical short-term marketing approach that plagues long-term success. Giving ambitious businesses the marketing information and tools to attract more customers, are more profitable and build real value and loyalty using the power of a Brand. Initially starting his career in Information Technology, Content Creation, and Training. It is there we have learnt the power implementing Digital, Automated, Recurring, Evergreen, and Scaleable systems into a business.