ARA conducts market research and economic analysis to better understand audiences and what makes them interested in your product or services. We specialize in cultural tourism, performing and visual arts, retail & malls, and economic development for local government and non-profit agencies. We also conduct pedestrian counting using AI-powered Intelligent Digital Counting that not only counts the number of people and things (e.g., stroller, bike, dogs, vehicles, etc.) but provides demographics and movement patterns. Clients include the Empire State Building Observatory, New York Road Runners, Museum of the City of New York, Downtown Alliance of New York, American Museum of Natural History, World Science Festival, Queens Botanical Garden, The Shed, Kimbell Museum (Fort Worth), NYC Department of Transportation, and Local Initiatives Support Corporation.