5th Talent discovered the solution to the employee turnover problem. The answer is meaningful work. When companies use our methodology, they enable employees to find meaning in serving others. Results have included a 25% reduction in employee turnover, a 10% increase in customer satisfaction, and a 5% decrease in costs. The defining characteristic of meaningfulness is that a person’s work makes a difference in someone’s life. Studies show that 70% of today’s employees want more meaning in their work. However, promoting meaningful work is not enough, because there are opposing forces that we call “grind” which is destroying the meaning your people find in their job. Grind is the leading cause of frustration, stress, and anxiety arising from the work they do. Our studies show that together meaningful work and grind can predict over 65% of a person’s intent to quit. 5th Talent is the only company with a methodology that enables companies to reduce grind and increase the meaning their people find in their actual work. Our approach is effective because it aligns management, employee, and customer needs. Employees want more meaningful work which leads to authentic and engaging service. Customers want more engaged employees. The Rage Survey reveals that 8 of the top 10 things customers want is related to engagement. Companies want more loyal customers. When a company’s employees are highly engaged, customer retention rates are 18% higher and earnings per share are 147% higher than their competition. Meaningful work helped all three achieve their desired outcomes. The company reduced employee turnover, increased engagement, and improved customer satisfaction, while reducing its cost to serve.