Tiekart is an idea which has taken wings from a global trend where a significant proportion of sales of men’s accessories (neckties, bow ties, pocket squares, cufflinks, cravats, scarves etc) have shifted to the online mode. Successful online tie retailers exist in the developed markets. Tiekart is the first dedicated online web store in India for neckties and other fashion accessories. The products lend themselves very well to online buying as the buying decision is driven purely by colour and design and generally is not constrained by size and fit.