Many companies create world-class products and services.   Yet they struggle to get noticed and influence potential customers.  The usual advice? Improve your marketing content, write compelling blogs, engage fans on social media, and the list goes on. I'm sure you've heard it all before.
 But this is a typical easier-said-than-done solution! If it were so easy, wouldn't we all have retired to a sunny tropical island or that mountain getaway by now?
 Hi, I'm Jeff, and I'm a storyteller, coach, and content marketer and I certainly know how you feel when your content marketing doesn't attract raving fans and engage new and existing customers. Over the years for my own business, I experimented with different content marketing ideas, performed a little alchemy, and after lots of pain and eureka moments, a customer-focused content marketing system was born!   What I discovered (repeatedly!) about content marketing is that it's not enough to have a one-off award-winning blog post. Instead, it's about (1) proper planning, (2) customer-focused content, and (3) analysing the results of your handiwork.  
 Yes, having great content is essential, but it's only one part of a complete content marketing SYSTEM to get you the results you want. Do use ZIP's 9-Step, Result-Driven Content Marketing SYSTEM to help you engage customers and grow your business!