Motion Picture/Video & Photography Commercial Production Image is everything. Invest in shaping first impressions wisely, changing minds is more difficult. Understanding the medium of creating imagery to speak to others is an art form. It is not just about well written content, or great talent, it's about understanding all the moving parts. If each element of the menagerie all sync together, you create magic. That takes understanding lighting, camera work, acting, writing, post editing, music delivery, sound effects, etc. If you create a visual world you better be able to paint with a full palette.