SocialRep is a pioneer in enterprise social media technology and methodologies. The SocialRep platform was originally developed as a social media intelligence platform, supporting content and marketing strategy for international brands, including Sony, Motorola and Sun. As social media marketing matured, SocialRep expanded the platform to include support for trend analysis, content origination and social syndication. Our focus on the channel was inspired by the unique ecosystem in which hundreds of partners could execute and market test systems and methods in rapid cycles—an ideal environment for agile development. We have worked with vendors and partners worldwide, training hundreds of partner marketing organizations and supporting inbound marketing in many languages. As the originator of the Inbound Channel Marketing framework, SocialRep is in a unique position to support vendor adoption of ICM. We offer a unique platform of software and services to plan, launch and manage ICM programs.