The Tourism Abbotsford Society was formed in 2003 in recognition of the vital role that tourism plays as an economic cornerstone for the City of Abbotsford. A five (5) member Board of Directors, appointed annually by the Chamber of Commerce (one director), the City of Abbotsford (one director) and the Abbotsford Hotel/Motel Industry (three directors), governs Tourism Abbotsford and strives to create a strategic vision for the future of tourism in our community. Tourism Abbotsford has three primary business functions. The first, to provide visitor information services, the second, to undertake destination marketing activities on behalf of and in collaboration with our marketing partners and tourism stakeholders, the third, to operate the Fraser Valley Trade & Exhibition Centre - Tradex. Our primary goal is to assist local tourism operators to "build their bottom line" by creating a positive connection between them and their potential customers.