‘El Bueno’, Spanish for ‘the good’, is a name inspired by our passion to shine a light on all ‘the good elements in the journey of our coffee beans, from their meticulous cultivation on farms, to being carefully roasted, right up to the delicious brew in your cup. El Bueno aims to demonstrate that coffee is more than an ordinary caffeinated beverage— it’s something that brings together people, and ideas. Therefore, our goal is to not only put out masterfully roasted coffees but also educate people about them. In an effort to simplify entry to the world of specialty coffee, we give our coffees fun and colorful names, offer you the option to start with small 100-gram bags and grind coffee for home equipment (channi grind). From a small business idea to a now up and running roastery, we strive to improve your coffee experience and enrich the coffee community. We hope to continue roasting amazing coffees, making a difference one cup at a time.