Brainwave is a world first, created to deliver the key ingredients your body needs for brain health and performance. These ingredients are not available at effective levels or combinations in a normal daily diet, but there is a functional dosage in every pack of Brainwave. It is the way our unique ingredients are absorbed that makes Brainwave so effective, delivering the natural nutrition your brain needs to maintain its performance. We call this 'Braintenance'. Brainwave pledges 10% of profits to funding research into Alzheimer's and dementia.