High-Value Nutrition Ko Ngā Kai Whai Painga is one of the 11 National Science Challenges funded by the Ministry of Business, Innovation and Employment. The Challenges are significant mission-led investments that focus on issues of national importance. Our role is to champion the building of the science excellence and knowledge New Zealand needs to deliver high-value foods that people choose to stay healthy and well. Our goal is to see a substantial lift in the export revenue of foods from Aotearoa New Zealand by 2025. We bring together nutrition research and market insight to help New Zealand business to produce innovative foods that lift our exports up the value chain.