Established in 2003, Smart baby is an experience specializing in fashion clothing, baby basics, and much more for newborn babies, toddlers, and children up to 14 years of age. Smart baby is part of the Safeer Group, one of the leading retail groups in the UAE. With a network of over 35 stores in the UAE, Smart baby remains the choicest place for shopping for kids and parents. Keeping the mom in mind & the kids at heart, Smart Baby presents a modern yet stylish kid's wardrobe. From Apparel to Accessories, the range of Fun Fashion outfits for babies, toddlers, and teenagers, makes Smart Baby a one-stop shopping destination for every kid's fashion wish-list. The range offers funky, stylish, and incredibly comfortable garments that are a must in every teenager and young adult’s wardrobe. Created while keeping current international trends in mind, the collection is all about oomph and attitude and is available at unbelievable prices.