Rover Journey is a marketing technology platform. It was built by marketers for marketers to assist western brands to connect into one of the most attractive and lucrative markets in the world. The platform recruits local Chinese residents, converts them into influencers, produces content and distributes it through We Chat. Rover enables businesses to cost effectively create brand advocates and tap into 1.4 billion consumers. Working with brands across travel, tourism, education and retail, Rover handles everything, from the recruitment of influencers, content production, social amplification and reporting.